Periodicals on Gale InfoTrac for Public Libraries
The days of flipping through print encyclopedias are over (glory be!).
Today’s more sophisticated public library users want to research the same way they use the Internet: to search, “glean,” or filter information to get the best content for them to use.1 And they want to do this in bursts, not spending a lot of time in a single resource.
54% of patrons research topics that interest them.2 The second most reported reason patrons have increased their library usage in the last five years is “to do research and use reference materials.” 2 That’s a whole lot more than the popular notion of simply borrowing books and using computers!
Now, more than ever, patrons want to be directed to specific information.1
How do you help patrons find the information they want, quickly, with intuitive searching that mirrors Internet searching, while making sure they tap into quality sources?
You can connect patrons to the information they’re looking for, with tools that make discovery fast and easy, all available on the InfoTrac platform from Gale.
All of these tools support InfoTrac's solid content features including:
Many patrons especially like being able to read full-text Newsweek, The Economist, USA Today Magazine, and other popular titles. And if their library has GVRL eBooks, cross-searching periodicals and eBooks through PowerSearch and InterLink make for a more powerful, more fruitful search experience. Sure, there are other periodical databases out there. But InfoTrac’s features and unparalleled indexing make it a superior tool for successful discovery.
Studies show that patrons rely on their public libraries to do research to suit different needs:
Public library patrons can find fluff and trivia on their own; they count on their library to connect them to real resources that fulfill serious research needs. InfoTrac helps them go beyond general Internet searches to explore and learn. Find out what makes InfoTrac unique.
1 Rising to the Challenge: Re-envisioning Public Libraries, The Aspen Institute Communications and Society Program, October 2014, http://www.aspeninstitute.org/sites/default/files/content/docs/pubs/AspenLibrariesReport.pdf2 Pew Internet & American Life Project, January 2013, http://libraries.pewinternet.org/2013/01/22/library-services/