Periodicals on Gale InfoTrac for Public Libraries
The days of flipping through print encyclopedias are over (glory be!).
Today’s more sophisticated public library users want to research the same way they use the Internet: to search, “glean,” or filter information to get the best content for them to use.1 And they want to do this in bursts, not spending a lot of time in a single resource.
54% of patrons research topics that interest them.2 The second most reported reason patrons have increased their library usage in the last five years is “to do research and use reference materials.” 2 That’s a whole lot more than the popular notion of simply borrowing books and using computers!
Now, more than ever, patrons want to be directed to specific information.1