• InfoTrac Public libraries market
  • News, Journals, and Magazines Curated for Discovery

    Superior indexing on a robust, powerful platform for your everyday researchers

    The days of flipping through print encyclopedias are over (glory be!).

    Today’s more sophisticated public library users want to research the same way they use the Internet: to search, “glean,” or filter information to get the best content for them to use.1 And they want to do this in bursts, not spending a lot of time in a single resource.

    54% of patrons research topics that interest them.2 The second most reported reason patrons have increased their library usage in the last five years is “to do research and use reference materials.” 2 That’s a whole lot more than the popular notion of simply borrowing books and using computers!

    Now, more than ever, patrons want to be directed to specific information.1

    The challenge:

    How do you help patrons find the information they want, quickly, with intuitive searching that mirrors Internet searching, while making sure they tap into quality sources?

    The answer:

    You can connect patrons to the information they’re looking for, with tools that make discovery fast and easy.

    InfoTrac’s solid content – timely, full-text articles from the world’s leading magazines, journals and reference sources – is backed by innovations including:
    • Detailed manual indexing 
    • Careful editorial curation of content 
    • Mobile-responsive design 
    • A low-to-no embargo rate 
    • Tools like InterLink, Topic Finder, and Search Assist 
    • ReadSpeaker text-to-speech technology usable in 11 languages

    Content for all collections is hand-picked by experts, many of whom are librarians. Superior subject indexing leads each user on a unique path through millions of articles, datasets, animations, and visualizations.

    Many patrons especially like being able to read full-text Newsweek, The Economist, USA Today Magazine, and other popular titles. And if their library has GVRL eBooks, cross-searching periodicals and eBooks through PowerSearch and InterLink make for a more powerful, more fruitful search experience.

    Sure, there are other periodical databases out there. But InfoTrac’s features and unparalleled indexing make it a superior tool for successful discovery.

    Why are they researching?

    Studies show that patrons rely on their public libraries to do research to suit different needs:
    • 66% do research for school or work; easy-to-use citation tools facilitate research results and PowerSearch allows GVRL eBooks and In Context databases to be cross-searched along with periodicals.
    • 47% do research for health information. With collections like Health Reference Center Academic and Physical Therapy and Sports Medicine, users find the latest articles on their topics of interest.

    Research, not rummaging

    Public library patrons can find fluff and trivia on their own; they count on their library to connect them to real resources that fulfill serious research needs. InfoTrac helps them go beyond general Internet searches to explore and learn. Find out what makes InfoTrac unique.
    1 Rising to the Challenge: Re-envisioning Public Libraries, The Aspen Institute Communications and Society Program, October 2014, http://www.aspeninstitute.org/sites/default/files/content/docs/pubs/AspenLibrariesReport.pdf
    2 Pew Internet & American Life Project, January 2013, http://libraries.pewinternet.org/2013/01/22/library-services/