• GVRL eBooks

    GVRL not only provides top titles from the best nonfiction publishers, it complements other eBook platforms. Where some deliver a leisure-reading experience, GVRL is optimized for search, discovery, and integration across your library’s educational programs – improving business researchers’ experience.

    Your single-copy purchase of any GVRL eBook means access to everyone, anytime, with no special downloads or apps. Let our Insider Librarian show your how it’s done in this short video.

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  • Most Popular eBooks

  • Business Plans Handbook, 31th Edition

    • ISBN-10: 1569958475
    • ISBN-13: 9781569958476
    • eBook

    Business Plans Handbook is a collection of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. For those looking for examples of how to approach, structure and compose their own business plans, the Handbook presents 20 sample plans taken from businesses in the manufacturing, retail and service industries — only the company names and addresses have been changed.

    Typical business plans include type of business; statement of purpose; executive summary; business/industry description; market; product and production; management/personnel; and financial specifics. This edition also contains a business plan template and two fictional business plans — all of which can aid users in developing business plans of their own. Also featured is a listing of organizations, agencies, and consultants; a glossary of small business terms; and an updated bibliography.

  • Encyclopedia of Emerging Industries, 6th Edition

    • ISBN-10: 141448688X
    • ISBN-13: 9781414486888
    • eBook

    This updated 6th edition of Encyclopedia Of Emerging Industries provides insight into the inception, emergence and current status of new industries – business segments that are pioneering new technologies and those introducing breakthrough marketing strategies or implementing innovative means of serving new markets. The work includes detailed profiles on approximately 140 emerging industries. It is an ideal reference for academic researchers, students, faculty, entrepreneurs, and anyone with an interest in the latest developments in the business world.

    Typical profiles include an overview; description of the industry's organization and structure; discussion of its history and development; profiles of pioneers in the field; trends and long-term outlook; leading companies; employment outlook; a bibliography of further reading sources; and much more. Adding to the product's appeal are approximately 50 tables and graphs.

  • Encyclopedia of Emerging Markets, 1st Edition

    • ISBN-10: 1414499248
    • ISBN-13: 9781414499246
    • eBook
    The Encyclopedia of Emerging Markets is a new Gale business encyclopedia providing custom-written articles offering rare insight into nations with social or business activity in the process of rapid growth and industrialization, as well as highlighting key emerging industries within those economies. The work consists of detailed essays covering 33 nations that can be classified as emerging markets, as well as highlighting 1-3 industry profiles under each nation. Each profile includes an overview snapshot, the market's or industry's organization and structure, its history and development, trends and long-term outlook, and a bibliography for further reading.
  • Encyclopedia of Major Marketing Strategies

    • ISBN-10: 1414499221
    • ISBN-13: 9781414499222
    • eBook
    This completely new third volume of Encyclopedia Of Major Marketing Strategies (formerly Encyclopedia Of Major Marketing Campaigns) explores 100 major marketing strategies for some of the top global and emerging brands from 2011-2012. Entries will profile major product/service, mobile app, social media, brand development, packaging, and television strategies amongst other types. Each essay provides a situation analysis, information on the target market, marketing strategy & tactics, and the outcome. Essays are aligned to the strategic marketing framework ensuring that the marketing strategies can easily be utilized in an academic environment as case studies, or illustrative examples often times described as "war stories" by professors.
  • Gale Business Insights Handbook of Global Marketing, 1st Edition

    • ISBN-10: 1414499353
    • ISBN-13: 9781414499352
    • eBook
    The Gale Business Insights Handbook Of Global Marketing examines the questions "How can a business measure the cost effectiveness of expanding globally" "How do you build and manage an international brand?" and "How can I identify new product opportunities in emerging markets?" Entries examine such topics as: The 4 P's (Product, Price, Placement, Promotion) and how the mix differs when you're going global; research strategies for finding actionable intelligence; understanding "other" business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more.
  • Gale Business Insights Handbook of Social Media Marketing, 1st Edition

    • ISBN-10: 1414499388
    • ISBN-13: 9781414499383
    • eBook
    The Gale Business Insights Handbook Of Social Media Marketing examines the questions "What is social media marketing" and "How can it be used in my business?" This volume focuses on building an internal business case for using social media, highlighting its importance, the benefits it can provide, and how to implement a successful strategy and measure its effectiveness. Entries examine such topics as the types of social media and their followers; how to increase discoverability; and how to define and protect your brand; legal challenges with social media, and more.
  • Gale Business Insights Handbooks, 1st Edition

    • ISBN-10: 1414499329
    • ISBN-13: 9781414499321
    • eBook
    Written by business experts worldwide, the handbooks are smaller practical paperback volumes focusing on the specific projects, tasks, and activities in which businesspeople engage. They are geared toward students in undergraduate and MBA classes, as well as working professionals who need a quick refresher on a topic or discipline. Handbook content is two-thirds theoretical and one-third practical information.
  • Gale Encyclopedia of Everyday Law, 3rd Edition

    • ISBN-10: 1414498993
    • ISBN-13: 9781414498997
    • eBook

    What is involved in estate planning? What can I legally do if I have noisy neighbors? What are the consequences of an expired visa? The Gale Encyclopedia of Everyday Law fills a much-needed gap between legal texts focusing on the theory and history behind the law and more practical guides dealing with the law and its everyday effect upon its citizens. Containing 276 articles, the Gale Encyclopedia of Everyday Law includes: brief descriptions of each issue's historical background, covering important statutes and cases, profiles of various U.S. laws and regulations, details of how laws and regulations vary from state to state, and comprehensive bibliographies, including print and Web resources and lists of relevant organizations.

    The Gale Encyclopedia of Everyday Law provides information and resources to help users answer their legal questions, and outlines their rights and recourses, as well as consequences, under the law. It also provides a general background and explanation of legal issues and educates the user on federal and state/local laws, statutes, cases, and regulations and Constitutional protections.

    Information is at the users' fingertips, with a detailed table of contents, a mini-table of contents at the beginning of each essay, and a comprehensive index. In addition, each article provides additional resources, including a bibliography, websites, and organizations with contact information.

  • Manufacturing & Distribution USA, 8th Edition

    • ISBN-10: 1414496273
    • ISBN-13: 9781414496276
    • eBook

    Manufacturing & Distribution USA (MDUSA) presents statistical data on 450 distinct industries in the manufacturing, wholesale trade, and retail sector in a comprehensive 3-volume presentation. As a result of the restructured Annual Survey of Manufactures data, this edition of MDUSA is coded using two different, though related, NAICS coding formats. The Manufacturing section is coded using ASM NAICS codes. The Wholesale and Retail section is coded using the 2007 Federal Government NAICS coding. Information is compiled from the most recent government publications and includes projections, maps and graphics. Classification of leading public and private corporations in each industry is also included. Manufacturing & Distribution USA is published biannually.

    This title is also available in eBook format through Gale Virtual Reference Library. Gale Virtual Reference Library is taking eBooks to the next level by delivering a wealth of reference content in a database format. This valuable new product allows libraries of any size - based on user's needs and usage patterns - to develop collections at their own pace and within their own budget.

  • Market Share Reporter, 25th Edition

    • ISBN-10: 1414495986
    • ISBN-13: 9781414495989
    • eBook
    Market Share Reporter is a compilation of market share reports from periodical literature and is a unique resource for competitive analysis, diversification planning, marketing research, and other forms of economic and policy analysis. Market Share Reporter includes more than 3,600 new entries, which are arranged under both SIC and NAICS codes, corporate, brand, product, service, and commodity market shares, coverage of private and public sector activities, and comprehensive indexes, including products, companies, brands, places, sources, NAICS, ISIC, Harmonized and SIC codes.
  • Small Business Sourcebook, 32th Edition

    • ISBN-10: 1410334589
    • ISBN-13: 9781410334589
    • eBook
    Small Business Sourcebook covers over 340 specific small business profiles and 99 general small business topics; small business programs and assistance programs in the U.S., its territories, and Canadian provinces; and U.S. federal government agencies and offices specializing in small business issues, programs, and assistance.

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