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    Marketing and Introduction to Business Agenda


    Thursday, March 3, 2016

    7:30am – 8:30am              Breakfast

    8:30am – 9:30am              Keynote Speaker – Professor Shawn Orr, Adrian College

    9:30am – 9:45am              AM Break

    9:45am – 11:30am           Crowdsourcing Success

    • Share your best practices for teaching business and marketing. We'll hear from the "best of the best" in each group to help inspire new ideas for your courses.

    11:30am – 1:00pm           Lunch and Group Activity

    1:00pm – 1:15pm             Proceed to Discipline Breakouts

    1:15pm – 1:45pm             Instructional Evolution!

    • Building off the morning's keynote, Professor Shawn Orr from Adrian College shares how her courses have evolved and the strategies that have made those changes effective.

    1:45pm – 3:00pm             Destination Digital

    • Explore some new and forthcoming tools for teaching business and marketing. Help shape these resources by providing feedback directly to Cengage's product team!

    3:00pm – 3:15pm             PM Break

    3:15pm – 4:15pm             The Adventures of the Flipped Classroom

    • What do I do in class now that my lectures are outside of it? How can I engage students that I never see? We'll answer these questions and more as Professor Kathleen Borbee of Monroe Community College and Dr. Jeff Lewis of Metropolitan State University tackle the challenges of flipping the classroom.

    4:15pm – 5:00pm             General Session: Impact of Mobile Devices on Educational Content

    • Steve Joos, Product Director, 4LTR Press

    6:30pm                             Offsite Dinner and Event at B.B. King's Blues Club

     

    Friday, March 4, 2016

    7:30am – 8:30am              Breakfast

    8:30am - 9:30am               Keynote Speaker – Dr. Keith Hampson

    9:30am – 9:40am              AM Break

    9:40am – 11:30am           Technology Test Drive

    • Take the wheel and personalize your own courses with the tools and ideas from the forum.

    11:30am – 12:30pm         General Session – Buffet Lunch and Closing Activity