Guffey Archived Articles
By Mary Ellen Guffey
My co-author Dana Loewy and I are thrilled to announce that the Eighth Edition of Business Communication: Process and Product will be available in January, 2014! You'll find the latest revision of our award-winning text engaging, readable, and comprehensive—without being overwhelming.
To appeal to today's students, we've incorporated a new graphic design to entice learners who grasp concepts best from visual presentation. And to appeal to instructors, we have included up-to-the-minute coverage of social media and mobile technology while we kept the features that have made BC:PP the No. 1 business communication textbook in the market.
As always, our book focuses on solid instruction in writing skills and brings you and your students innumerable revisions and enhancements that include:
We invite you to order an examination copy of the Eighth Edition of Business Communication: Process and Product from Cengage Learning at www.cengage.com or by calling 1-800-423-0563.