• Award Winning Business Communication: Process and Product New Edition Due Soon!

    By Mary Ellen Guffey

    Business Communications 2My co-author Dana Loewy and I are thrilled to announce that the Eighth Edition of Business Communication: Process and Product will be available in January, 2014! You'll find the latest revision of our award-winning text engaging, readable, and comprehensive—without being overwhelming.

    To appeal to today's students, we've incorporated a new graphic design to entice learners who grasp concepts best from visual presentation. And to appeal to instructors, we have included up-to-the-minute coverage of social media and mobile technology while we kept the features that have made BC:PP the No. 1 business communication textbook in the market.

    As always, our book focuses on solid instruction in writing skills and brings you and your students innumerable revisions and enhancements that include:

    • MindTap—Digital assets including readings, multimedia, activities, and assessments that create a dynamic personal learning experience to guide students through their course.
    • Integrated coverage of communication technologies—Applications of the latest digital tools and mobile devices that emphasize best practices for texting, instant messaging, blogging, wikis, and social media.
    • Comprehensive PowerPoint slides—Presentations for students to aid in review of important concepts; presentations for instructors that provide ready-to-go lecture materials for both traditional and distance classes.
    • Strengthened coverage of soft skills—Discussions of acceptable workplace attire, professional behavior, and business etiquette for today's digital workplace.
    • Fresh end-of-chapter activities—Exercises and projects to reinforce concepts and skills, with many new or substantially revised activities that reflect the ever-evolving workplace.
    • Intriguing Reality Checks—Insights from today’s business professionals that focus on career relevance and offer advice for succeeding in today’s competitive workplace.

    We invite you to order an examination copy of the Eighth Edition of Business Communication: Process and Product from Cengage Learning at www.cengage.com or by calling 1-800-423-0563.