Guffey Archived Articles
Fall is here and soon the holidays will be upon us. I hope your semesters are going smoothly and that you are finding my textbooks and supplemental materials helpful.
ABC in New Orleans--A Blast!
I was thrilled so see so many of you in October at the Association of Business Communication annual convention! I'm sure you'll agree that it was one of the best conferences in recent history. It was particularly wonderful to visit the Crescent City after the ABC annual conference was re-routed to avoid Katrina. As you can see from the photo, my co-author Dana Loewy and I enjoyed getting into the spirit of New Orleans with ABC Executive Director Jim Dubinsky.
On the "Death" of the Memo and the Sales Letter
In addition to a research roundup about teaching ethics in this issue of my newsletter, you'll love reading Janet Mizrahi's article ABC 2013 Theme: The "Death" of Traditional Genres? in which she writes about two sessions we attended at the convention.
As for burying those two genres—not so fast! No doubt, e-mail today is the No. 1 internal and external communication channel in most organizations. E-mail is also king in direct marketing. However, as the HBR Guide to Better Business Writing correctly states, "There is still a need for longer memos and reports to get people up to speed on an issue, to induce action, or both." The Guide then proceeds to outline the direct strategy and components of a routine memo. In BC:PP, 8e we discuss the current uses of the memo, and we believe that for now, teaching how to write a well-organized memo in addition to a well-structured e-mail is excellent practice for students.
Meet Our Tweeter, My Co-Author Dana Loewy
If you haven’t signed up to follow my co-author Dana Loewy on Twitter @danaloewy, you're missing a terrific source of news and ideas seen through Dana's unique perspective.
Dana, who teaches business communication and German at California State University, Fullerton, keeps up with diverse topics and chooses the most interesting features to share with her followers. Some of her sources include noted news vehicles such as CNN, ABC, the Wall St. Journal, and New York Times, as well as NPR and PBS. But Dana also reports on tidbits she's sussed out from KCRW, one of Los Angeles's most innovative NPR stations, the Chronicle of Higher Education, and noteworthy individuals who weigh in on topics of interest to teachers of business communication such as Guy Kawasaki.
Sign up to follow Dana today at twitter.com/danaloewy or click the button below. You won't be sorry!
I wish you the happiest of holidays and a wonderful new year.
Sneak Peek at BC:PP 8e
Curious about the all-new, fully revised Eighth Edition of Business Communication: Process and Product? Request a desk copy or digital access to CourseSmart from your Cengage sales rep/learning consultant or at Cengagebrain.com. Due out in January 2014, this exciting new edition offers the trusted writing pedagogy you have come to expect. At the same time, coverage of social media and communication technology is integrated seamlessly throughout the Eighth Edition. Much has changed in the last five years alone, but we have worked hard to bring you the most business-relevant content and best practices for your students.
Change Is in the Air!
It is with mixed feelings that I share the following news. Beginning in January, I am turning over the newsletter to two trusted colleagues: my co-author Dr. Dana Loewy and my newsletter editor for the last eight years, Prof. Janet Mizrahi. Although I am as energetic as ever, I find that revising, producing, and promoting three textbooks in the digital age requires a growing team. I have put out a newsletter for over twenty-five years, and it's time for a change.
In fact, we are planning many exciting changes in the coming months! Look for us soon on Facebook, YouTube, and other social media outlets. I promise Dana and Janet will continue to bring you useful materials to ease your teaching load and that you will barely notice my absence.
BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 7e ESSENTIALS OF BUSINESS COMMUNICATION, 9eBUSINESS ENGLISH, 11E