Guffey Archived Articles
With the holidays behind us, many of us return to work with new goals and inspiration. As I return to revising my books, I continue to look for ways to lighten the load of business communication instructors, who are certainly among the most burdened classroom teachers. Few content areas have so much new information to cover and such large classes in which writing must be graded!
This month's newsletter provides you with classroom teaching materials including a bonus case study, a comma splice exercise, a tried-and-true intercultural assignment, and many other articles with teaching ideas you can use to enliven your classrooms and increase your effectiveness.
ESSENTIALS, 9e, Now Available
My coauthor Dr. Dana Loewy and I are delighted to announce that the Ninth Edition of ESSENTIALS OF BUSINESS COMMUNICATION is now ready for you. This edition is thoroughly updated with fresh assignments and coverage of new technologies. One of the reasons that ESSENTIALS continues to lead the market is the number and quality of its teaching and learning resources. To receive one of the first examination copies, see the information below.
Karen Andrews at Lewis-Clark State College, writes, "I love using Essentials of Business Communication in my undergraduate classes. Thank you so much for the wealth of resources that you provide!"
Look for an update on the editions of all of my books in this issue of my newsletter.
Sample Syllabi for You
If you want to benchmark your syllabus against those of other instructors, take a look at my list of sample syllabi. Jon Covington, Troy University, wrote to me with this remark: "Thank you so much for the information and an opportunity to view Business Communication syllabi by other instructors at other colleges. This helps me tremendously and also lets me know that my objectives are similar to those instructors."
Just drop me an e-mail, and I will send you a list of links to syllabi from instructors who are using one of the following Guffey books: BUSINESS ENGLISH, ESSENTIALS OF BUSINESS COMMUNICATION, or BUSINESS COMMUNICATION: PROCESS AND PRODUCT.
Business Students Study Less? An interesting survey or college students revealed that full-time college students study an average of 15 hours a week. Engineering seniors studied the most, averaging 19 hours a week. Business and social science majors studied the least, averaging 14 hours. One reason that business students may be studying less, suggests Sara Robicheaux, business dean at Birmingham-Southern College, is that institutions are not hiring enough faculty for growing enrollments. "When professors have to increase the number of students they teach, they compensate by requiring fewer writing assignments and more group projects," she says.
The survey by the National Survey of Student Engagement was based on 416,000 freshmen and seniors at 673 colleges and universities nationwide. This survey further revealed that business majors reported spending about six hours a week caring for dependents, twice as many hours as engineering majors reported. Seniors majoring in business were also working 16 hours a week. Do your students fit this description? Are you forced to reduce the number of writing assignments because of the size of your classes?
(Source: Marklein, M. November 17, 2011. Survey: Engineering seniors log the most study hours. USA Today, p. 7A)
As always, I love to hear from you with your questions, comments, and suggestions.
To order a review copy of ESSENTIALS OF BUSINESS COMMUNICATION, 9e Call Cengage Learning: 800.423.0563 or Contact your Cengage Learning Sales Representative
Visit the EBC, 9e, Product Page to review the contents and request a copy.