Guffey Archived Articles
We've just returned from the Association for Business Communication conference in Hawaii, and what a conference it was! My coauthor Dr. Dana Loewy and I sponsored the opening breakfast for the 250+ attendees and received a special banner thank-you from ABC.
Although Waikiki's beckoning beach and breaking surf were tempting, equally attractive were over 200 stimulating sessions. The fast-moving "My Favorite Assignment" session allows presenters just 3 minutes to share their highly entertaining and always instructive business communication classroom activities. A big crowd provides thunderous applause and takes away exciting classroom teaching ideas. Among the most memorable were "Blindfolded Gardening: A Lesson in Listening," presented by Ken Andersen (University of California, Davis) and "I Wanna Talk About Me," presented by Junhua Wang (University of Minnesota, Duluth). This session always draws lots of cheering and high spirits.
Publication Award at ABC
Mary Ellen and Dana present ABC Award for outstanding article in the Business Communication Quarterly, accepted by incoming ABC President, Hiromitsu Hayashida, Chuo University, on behalf of winners Jackie Hartman (Kansas State University) and Jim McCambridge (Colorado State University).
For a colorful, mouth-watering photo record of the ABC convention in Hawaii, see coauthor Carolyn Seefer's Facebook ABC photo album.
New Edition of BUSINESS ENGLISH!
Back on the mainland, coauthor Carolyn Seefer and I are putting the final touches on the 11th Edition of Business English, to be released in early 2013. In this edition we reduced the number of chapters from 18 to 14 so that instructors can comfortably finish the book in one term. Most important, we've made it possible for students to check all of their Reinforcement Exercises online with CengageNOW. You can learn more about the revamped edition at Business English, 11e.
Persuasive Message: Hideous Houses
Want a persuasive message that requires tact as well as an indirect approach? In this issue my Bonus Case Study will have your students requesting homeowners to be part of a new TV reality show featuring–yes, that's right–hideous houses! This assignment will require some serious persuasion.
Many other interesting articles await you in this issue. If you can't read the newsletter now, bookmark it and come back later. Remember that I love to hear from you! Send a message to m.e.guffey [at] cox.net.
BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 7e ESSENTIALS OF BUSINESS COMMUNICATION, 9eBUSINESS ENGLISH, 11E