• DemographicsNow: Business & People

    With DemographicsNow: Business & People users can produce comprehensive business and residential lists as well as detailed demographic reports, maps that  “visualize” trends, and customized customer reports through uploading their own customer or business data and blend it with rich consumer information, like demographics, psychographics, and Experian consumer segments.

    For libraries, the robust assets of DemographicsNowallow you to replace multiple product subscriptions with one affordable resource your users will return to time and again for business information. Users can compile a variety of reports — standard and custom — that will help them make informed decisions.

    See Features and Benefits for Yourself

    • Demographics topics

      Demographics include income, housing, race, age, education, retail spending, consumer expenditures, and more.

    • Access data or lists

      Access individual-focused data or lists from over 206 million U.S. residents in 135 million households. Sort by Census data and more.

    • Custom reports

      Customizable and printable maps show road, aerial, or base views to review demographics on people and businesses within these geographies.

    • With custom upload reports, users can obtain Census block-group, maps, and other eye-opening data on actual customers and businesses.

    • Company profiles available

      Deliver company profiles from more than 17 million businesses, searchable by state, county, ZIP, congressional district, and metro CBSA.

    • Refine searches

      Searches can be refined by company name, executive title, business type, number of employees, credit rating, and more.

    • Learn more about your customers

      Users can learn about who is being served by their business, and who isn’t, to grow their customer base and increase revenue.

    • Your customer trends

      Create sales leads or marketing mailing lists and export into PDF, Excel, or Word format. Reports are downloadable in the same formats.

    • Marketing tools are available

      Compare macro/micro trends of a your population, review business failures by industry type, and perform market and site location analysis.

    • Learn more about sponsors and small business

      Find potential sponsors and donors to grow a nonprofit or use multiple reports to prepare a small business plan.

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