Analytics On Demand
With your subscription to Analytics On Demand, you receive:
Analytics On Demand may work perfectly on its own to deliver the insights you need to spring in to action. Just because it can stand alone, doesn’t mean you have to. Enhance your planning process by further partnering with Gale to produce these one-time deliverables.
Analytics is the analysis of data. Large corporate, governmental, and non-profit organizations use analytics, or “big data,” to their advantage. Public libraries, big or small, can also find value in embracing a data-driven approach. You too can better understand the communities you serve and leverage analysis to help define and accomplish your library’s goals. Improve your ROI and plan for the future!
This product is only available for U.S. and Canadian public libraries at this time. Stay tuned for geographical advancements.
Research shows data-driven businesses are 2x as likely to be top performers financially, 3x more likely to execute decisions as intended, and 5x more likely to make better decisions faster. Public libraries, big or small, can also find value in embracing a data-driven approach. You can better understand the communities you serve, get detailed demographic insights, and leverage this analysis to help define and accomplish your library’s goals, improve your ROI, and plan for the future.
Through ongoing access to detailed and customized reports, you’ll be able to connect with your users like never before. Apply rich patron-intelligence, like demographics, general interests, lifestyle, and behaviors, to:
One of the most important features of Analytics On Demand is that it’s easy to use! People often think that data-driven decision making and marketing is time intensive and requires expert analysts. That’s not the case with Analytics On Demand. With this resource you have access to affordable and intuitive tools that:
Currently, there are seven apps for public libraries in the U.S. Learn more about each on the Apps page.
Canadian libraries can choose from:
These three apps use PRIZM5 demographic data from Environics Analytics, in place of the Experian Mosaic data. All Canadian data is calculated as a weighted average based on the dissemination area the household falls into; mapping is done at the house-hold level.
Gale will continuously develop additional apps to meet library needs. Customizable apps are always available.
Analytics On Demand is an affordable option and priced by population-served specifics. Contact your Gale Representative for pricing specifics.
You will receive one email account (which can be any email you specify) to access and run the ‘apps’. Only one login per email account is allowed, however, the ‘apps’ can be run as many times in as many report options as required by the library account holder.
Advantages over other solutions that may be available on the market:
First, your library provides a sample of the data you plan to use, so we can verify our application is calibrated to deliver the highest quality results. After we’ve tested for this compatibility, your subscription can begin. Once that’s complete, your library will receive an access letter providing information on apps they’ll receive via the gallery and can begin to use the service.
Analytics On Demand is for library-use only; however, you can offer similar demographic reporting tools to your business patrons with Demographics Now.