• Analytics On Demand
  • Understand Your Patrons and Their Needs

    Discover the insights you need to make (and measure!) an impact with Analytics On Demand, a new data solution that helps libraries quickly and easily learn more about their users and communities.

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    Household-level data lets you identify your patrons to the household level, not the block group (block group analysis identifies the dominant ”cluster,” which can be misleading). With up-to-date Mosaic lifestyle characteristics, get rich demographic data, like population, age, race/ethnicity, and income.

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    Based on learnings, make changes in your library. Make data-driven decisions to target new populations, create new programs, and better allocate your budget and resources. Use this tool not only for planning but also for the progression of the library’s value in your community.

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    Run the reports again to see if your changes made the desired impact. By better understanding the communities you serve, leverage your analysis to help define and accomplish your library’s goals. Analytics On Demand can also answer stakeholders’ questions with accurate data.

    Analytics On Demand is available to all U.S. libraries. Select apps are available with Canadian data. Stay tuned for geographical advancements.

    Discover who’s in your community

    Analytics On Demand adds value to your existing data and unlocks valuable insights about your community.


    How Analytics on Demand Works

    Upload your data

    Analytics On Demand is an online service of analytic modules that allows a public library to quickly and easily use data from their ILS or other electronic systems without having to scrub data for formatting consistencies before uploading.

    Select your file

    The same way in which you attach an email and match the data fields. Only you handle your data—No need to deliver data to offsite agencies or IT departments requiring delays in processing and/or computer programming staff.

    Select analysis criteria

    Through a short series of drop-down menus you will specify how you want your data analyzed—these options vary with different apps. Changing the criteria allows for insightful discovery.

    Run your downloadable report!
    Your library’s internal data is then blended with external data in a secure cloud-based network. Gale partners with Alteryx, Inc., a leader in advanced analytics. The external data comprises:

    • U.S. Census demographics
    • Voter registration info
    • Geographic data
    • Mosaic lifestyle segmentation with detailed socioeconomic profiles including  age, ethnicity, education, employment, location, population density, behaviors, and interests.

    Finally, the app outputs a PDF report with easy-to-read charts, graphs, and maps.

    Ongoing access to customizable reports

    Meaningful results from analyzing and predicting patron needs and interests by household can assist in allocating budget for resources, services, and collection development.

    Apps are simple to run and the visual easy-to-read reports can quickly be rerun, providing up-to-date  highly useable patron insights. Predict what people are interested in, deliver relevant services, and understand your community better than ever!

    What people are saying...


    Good for businesses; good for libraries

    “Big data” and “analytics” are buzzwords for good reason. Research shows that businesses leveraging data analytics have stronger financial performance, are able to make better decisions more quickly, and are more likely to execute those decisions as intended.

    Why does this matter to you? Consider for a moment that as a library, your products are the content and services you provide, and that your patrons are your customers. Profit aside, your library has much to gain by leveraging data to retain and grow customers. Quite simply, there is an opportunity to be better positioned to meet the needs of your patrons.

    Read more about the value of analytics for libraries from Library Journal and The Digital Shift.